Writer, based in a small Lincolnshire Market-Town in the UK, surrounded by land, sea and forestry.
“There was a Door to which I found no Key:
There was a Veil through which I could not see:
Some little Talk awhile of Me and Thee
There seemed — and then no more of Thee and Me.”
[Omar Khayyam: English version by Edward FitzGerald]
I have spent the last couple of weeks, literally, (forgive the pun) trawling magazines and the internet, basically to see what all the fuss is about. I don’t have a twitter or a face and have relied on my instincts for over half a century. It seems that with age we can become a bit slower or maybe less motivated to take hold of new life-demands.
The bombardment of, how to, and quick fix articles became quite overwhelming. I hadn’t realised my life was lacking so much. Up and until now it hadn’t actually occurred to me that, perhaps, I had been completely misguided in my approach to life. I get all the hype-stuff and the need to have a presence, of course and this is all ok as long as you are in control. That’s it, I need a brand.
A few years back I looked into the possibilities of using Facebook for a business promotion. Great, got the concept, understood the reach, then came the disruption. Who are all of these photographs and messages from? Within a couple of days of having set-up the page it was just a chaotic brawl of attention seeking trivia. The opening times of the business just faded into insignificance.
Now, there is no judgment of how other people choose to lead their lives; after all I’m one of the lucky ones. A number of years ago I decided to use a pen-name, (or two) this enables me to lead a completely anonymous existence. Of course, this is when it dawned on me that I had been enjoying these benefits without actually realising that what I had is in fact a brand. An old-fashioned version, but a brand all the same.
All my hopes and dreams have finally come to fruition, I am at last ahead of the game. My stepping, all be it, gingerly into the simulated, virtual reality of the 21st Century Internet World is happening right now. I am so pleased that you have been here to join me in this life changing revelation.
Onwards and upwards, I don’t anticipate having something to Blog about every day. I’m taking the advice of my soothsayer and going, all in. I am launching into my brand wholeheartedly. Brand: Toby Krats is officially launched. Medium today, website tomorrow and blog to follow…
I hope you’ll find the time to look us up occasionally, just to see how we’re getting on. Go team Toby.